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ASO is the process of optimizing mobile apps to rank higher in an app store's search results. The higher your app ranks in an app store's search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app's page in the app store.
Lacks of mobile apps in each app stores vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success..
It’s equally important to survey your competition to identify which keywords are being targeted by apps similar to yours. You can then determine whether or not it makes sense to target these same keywords or a separate set of keywords unique to your individual value proposition. Similarly, you’ll have to decide if it makes more sense to rank in the top 10 for a few highly competitive.
Backed by an understanding of the data and science behind app store ranking algorithms and these top tips for App Store Optimization, you’re well on your way to a bullet-proof ASO strategy. With careful measurement and a little trial and error, you’ll soon catapult past your competitors in the app store top charts.
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