How to Create a Campaign in Google AdWords:


A campaign is a set of related ad groups that is often used to organize categories of products or services that you offer. You’ll need to make at least one campaign before you can create ads in your account.

To start your campaign, go to, find the ‘Get started now’ button, and sign up for an AdWords account. Once you are logged in, click the ‘Create your first campaign’ button. The detailed steps are given below:

  1. Sign in to your AdWords account.



2. Click Campaigns at the top of the screen.


3. Click the ‘+Campaign’ and select “Display Network only.


4. Click on “Buy on your website.”

Continue Reading

How to integrate Digital Marketing with Business

Integrated Digital Marketing

Integrated Digital marketing is no longer about simply adding online channels to the media mix, it is about integrating digital marketing into all streams of marketing. Digital marketing engagements are always various, solving for specific digital marketing challenges while building ongoing client efficiencies and potentials. Integrated digital marketing puts the limelight on the importance of a consistent, logical, smooth, multidimensional brand experience for the consumer.

Continue Reading