Online marketing industry is complex and volatile area, but its also an exciting one for anybody who likes to be in modern trends. Every year there is an implementation of a new hardware, software, companies, and user preferences which results a host of sweeping changes that either get accepted or ignored by the business world.
2016 looks to be a great year for online marketing, and it is shaking up the game with these six trends:
Video ads will start dominating
There is nothing new in Video ads, with social channels like YouTube dedicated to host billions of videos and advertising platforms like Facebook and Bing already offering advertisers video options. 2016 is set to be different because Google is finally getting strong with SERP video advertising. It’s a positive remark that users are being more attracted towards the video ads online, and as that trend continues, expect to see more types of video ads popping up in more unexpected places.