Month: August 2016

Rule 40 Update: The actual Olympic Marketing Medalist


No doubt in that, Olympics provided a lifetime opportunity  not only for athletes, but also for marketers. Over the past four years, the marketing topography has changed dramatically due to advance in technologies, strategies and understanding. For marketers, keeping up with these changes has been the easy part, developing strategies that effectively influence demographics without running into rule 40 restrictions is the challenge.

Rule 40 Update

In recent times, the International Olympic Comity (IOC) swore by rule 40, however brands and athletes alike protested heavily against the regulations, arguing that they were deprived of commercial attention and income during their most marketable moments. In response to this, the IOC decided to let its hair down, essentially opening its doors to non-official sponsors so they too can benefit from their ties to the much-awaited event of the year.

Athletes are now able to appear in ‘generic’ advertising campaigns that do not use any Olympics intellectual property. However to take advantage, athletes and sponsors needed to submit waivers to the USOC by January, with the ads being in marketing by March.

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Best SEO Company in Kerala, India With Top SEO Services – TGI Technologies


TGI Technologies  combine an innovative approach, creative thinking and a full understanding of today’s fast-moving tech world to market a range of services to the online world. We will deliver a web marketing solution to you that is relevant, adaptable, effective, and will provide an exceptional return on your investment. Our SEO services in Kerala, India  helped more than 1000 clients grow their businesses online through the creative use of the available technology.

When it comes to marketing your business, we use the full range of online marketing tools. From PPC and SEO, to social media campaigns and email marketing SMS whatsapp broadcasting, we will help develop your audience and engage potential customers to increase your bottom line. Our offices around the world are filled with smart, creative people, whose combined efforts will produce a holistic digital campaign that produces results for you.


What We Offer

Website Design

When it comes to website design, We should always be your first port of call. Our team of dedicated design professionals is on hand to create the perfect online home for your business or brand, whether you require a straightforward informational site or a completely tailored e-commerce solution.

Digital Branding

Specialised Digital Marketing services  to ensure that your business increases its visibility, revenue and brand awareness. We’ll start by getting to know your business and determine your online requirements and expectations.

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