Big data :
The Big data can be useful to startups in various ways. Big data is mostly used by the professionals to get a better understanding of their target audience Big data is no longer absolute to data analysts. The use of big data can furnish t he marketers and startups with a detailed understanding of their target market. Until recently, big data was used to record things like climate information and cell phone GPS signals. With technology advancements, the B2B marketing and sales teams are now using big data to assemble more detailed information to their target audience’s wants and needs. On a larger scale, big data can be used to understand demand and supply trends in your own industry. Data recorded over decades can be collected and analyzed as a whole to observe patterns and trends. Not only the big data helps in analyzing their marketing strategies but can also give them a more accurate evaluation of their success rate.
A chatbot is a computer program which conducts a communication through auditory or textual methods. Chatbots are a kind of automated service which is basically a chat based interface that customers can interact with. It is integrated with artificial intelligence (AI) that helps to operate within the predefined set of rules. In the last year there was a critical rise in the use of artificial intelligence in marketing through the arrival of chatbots. Already we are seeing a growth of brands using chatbots to improve the turnaround time and the customer service they contribute in their social media channels. Some companies are now using the chatbots to increase their response time to address the questions and queries from eventual leads. The more interesting thing about the chatbot is that,it can replace the gated contents and forms to generate the leads. That’s because the chatbots can respond within five minutes from the time that an inquiry is send.