If you are in search of finding ways for popularizing your business in the online platform, Google Ads would be the perfect tool for you start off with! These ads that would be displayed on Google’s search engine results is sure to benefit your business in one way or the other! As one of the best digital marketing agency in Kerala, we would like to help you understand what exactly Google Ads are and how its performance can affect your business! The tool which was formerly named as Google Ad words was created in the year 2000 as an online digital marketing platform for encouraging more small scale and large scale businesses to be involved in the virtual world of internet. Most of the social media marketing companies in Kerala encourage businesses to utilize Google Ads services to achieve more reach and visibility in a global manner.
So, what exactly is Google Ads and how will it help a business platform to gain popularity?
Google Ads is the best existing online platform that offers to display paid advertisements briefly! The advertisement could be of anything ranging from offers, services, video contents etc..
What all are the benefits of Google Ads
- Google Ads has the ability to increase the level of brand awareness to such a height that no other applications can compete with them on this fact!
- You would be able to measure the overall performance of your online activities constantly.
- Google Ads can help your business to be advertised on Gmail inboxes and thus increase brand awareness and visibility. This factor is a unique advantage of possessing Google Ads as no other application have the access to Gmail inboxes.
- With all these factors mentioned above along with some other positive actions of the application, it’s a guaranteed aspect that your business will surely able to tackle with competitors and the competitions they provide in a much better way!
Here are some suggestion so that you would be able to utilize the Google Ads service to its optimum from now on:
- Make sure that your landing page loads quick enough:
This is a factor which can be seen common to both the improvement of web ranking as well as for the enhancement of the quality of your Google Ads. Your viewers and customers will never be happy if your landing page takes too much of time to load. They won’t be wishing to spend their time on your page and as a result your page would receive comparatively high bounce rates. Google lays emphasis on this factor and views it as a criteria for presenting their Ads. Let Google know that your business page is customer friendly by boosting your page’s loading time!
- Ad landing pages made more interesting by inserting videos
Recent studies and surveys around the world suggests the emphasis given on video contents by internet users nowadays are very high! People find video content more worthy as they provide both visual representation and more information regarding the product/service that they intend purchase. Make sure to place great video contents so as to make your page interesting and informational so as to uplift the repute of your Ad landing page!
- Audience are your trump card!
It’s a universal fact that there will never be any existence to business if not for the audience and their interests. Knowing your audience therefore is a crucial factor to aid the advancement of your product/service. Understand the need and interest of your target customers so that you would be able to mould your Google Ad campaigns! Your customer’s interest if presented properly in your Ad campaigns will provide you with positive results by increasing your Ad’s quality.
- Keywords matter
Not only does keywords play a vital role in the ranking of your web page but also in the process of uplifting your Ad’s quality. Having your initial keyword search in the correct way can be considered as the first step to attain greater Ad quality! Improve the visibility of your content by inserting the most suitable and appropriate keywords for your Ad campaign to get worldwide visibility and fame! Your Ad campaigns should also make sure of the utilization of long-tail keywords as they possess more probability to bring your page more traffic, that too customers that are highly targeted i.e. the significant ones.
- Negative Keywords also can assist your growth
We had always been aware of the fact that keyword are indeed one among the necessary aspects to promote the visibility and quality of a website’s content. But what most people did not know is yet another fact that negative keywords also can assist you for the same purpose, if done in the correct way with deep research given into the subject matter.
Keep an eye on your search terms for negative keywords always as the addition of negative keywords will assist in improving your website’s quality score and thereby increase its reach as this action will eliminate the risk of irrelevant keywords misguiding people from your ad or landing page.
- Google Ad extensions to enhance your Ad’s quality
Many of us would be hearing this term for the first time. Google Ad extensions are referred to as additional information that can help you understand and achieve more insight on how you could expand your ways of advertisement so as to make it useful for more and more people. Automated calling and click to call are such extensions and are automated and added to your ad.
If utilized in the proper way, it will help you increase your CPR by increasing the number of users who are willing to click and view you ads! Insertion and application of such compelling extensions are sure to provide you with the desired and positive outcome as they tend to give out more informative content through your ads.
- Responsive search ads to gain more attention
How much ever we try, ads from business campaigns can sometimes be viewed with a sense of boring by the customers and individuals. This is exact scenario where the usage of at least one responsive search ad to the campaign can benefit the most! Addition of more search ads will automatically result in the insertion of more description fields and headlines, thus enabling a site/campaign to provide more information about their services and products.
These are only a few among many ways that would help you to enhance the Google Ads quality! These tactics is sure to help you gain or improve your Google quality score as well as that of your ad campaign’s performance.