We are witnessing a steady increase of competitiveness in our online market places nowadays, the cause of which contributes to several factors such as an upward surge in the usage of internet and social media platforms worldwide, several businesses coming forward with their own online identity and space in the digital medium, etc. SEM or Search Engine Marketing is one of the most helpful and strategic ways in which you can make your business stands out from the rest in this highly competitive sector! With thousands and thousands of business entities trying to catch the attention of people, you need to utilize the benefits of SEM (Search Engine Marketing) so as to place your service/product on top of others.
WHAT IS SEM?
SEM stands for Search Engine Marketing and it is a marketing process through which you can increase the visibility of your website on different SERPs (Search Engine Result Pages) with the help of paid advertisements. Google Ad is the most commonly used paid search tool, but other alternatives like Yahoo and Bing also exist and would be completely worthy of the money you intend to spend.
While there are several facets for Search Engine Marketing, the most commonly used and hence obviously the most popular aspect is SEM via paid methods. If you wish to reach out and seek the attention of your potential clients in the right place and right time, then SEM will help you achieve your aim through paid Ad facilities.
SEM and SEO
It is a fact that most of the time people mistake SEO for SEM. We have to understand that these terms although mutually related are different in meaning and process. Most of the top SEO companies in Kochi, Kerala will suggest that SEO AND SEM are complementary to each and thus taking care of both the strategies at the same time would give your business a more competitive edge. To sum up, you can’t avoid implementing SEO strategies for your business with the thought of concentrating on SEM strategy and vice versa. Both are equally important in their own prospects. As one of the top digital marketing companies in Kochi, Kerala, we consider it as a pure privilege to share some knowledge on the benefits of utilizing SEM strategies to boost your online business marketing.
Benefits of SEM for your online business marketing:
- SEM for brand awareness
It has been found in a survey conducted worldwide that SEM search ads were able to increase brand awareness by 80% on a global scale. Thus, SEM can assure your business gets more visibility as the brand names are clearly visible on the ads even if they don’t receive any clicks! The name of your brand/service/product placed on top of these ads will surely provide a huge possibility for the audience in the online medium to recognize your business or URL when they happen to see the Ads.
- SEM for rapid generation of revenue
You might have tried many online strategies so as to provide that competitive edge your business is lacking on the digital medium which is so full of competitors. SEM can easily help you with achieving this goal of yours with the perfect Ad copy and strong strategies placed in the right time and right place.
- SEM for local/regional marketing
We are well aware of the fact that SEM is indeed one of the best tools to increase or boost website visits and thereby help businesses/websites achieve more conversion rates on almost anywhere in a range of varying budgets. This tool might be more of help to you if you are a person who intends to utilize this tool for the growth of your business at a local/regional level.
Google has always provided a leg up for Local Marketers when it comes to the results of SEM. SEM strategies and Local SEM Ads can connect regional business with online services required by the surrounding community, thus providing more scope for local marketing.
- SEM for reaching the ideal target
One unique aspect and advantage of utilizing Search Engine Marketing is that your business/ service/ product will be able to reach the right customers at the right time. Traditional marketing methods would never be able to present your business with strategies that will even come close to that of SEM to focus on your target audience. All you need to do is put in some hard work to optimize your Ads in such a way that it will able to perform well with the targeted customers and audience.
- SEM for more reliable traffic source
Your business’s visibility and sales can only be taken care of you are provided with a reliable and regular amount of traffic in the first hand. But the sad truth is that there might at times (maybe many times) occur an unexplained spike/drop in the traffic. This situation can be balanced to a large extend by introducing SEM ad campaigns! A recent study held by Goggle had found that more than 80% of traffic in social media platforms were generated by Search Ads. To put it in simpler words, SEM strategies will help your business to receive a steady amount of traffic even when other tactics such as SEO might undergo fluctuation.
- SEM for attaining the TOP!
It is a well-known fact that websites that have Ads along with high keyword bid happen to be placed on top of the SERPs (Search Engine Result Pages). Therefore, introducing SEM strategies through paid Ads would bring your website the advantage of being placed on top of search engine results!
Most of the people only give importance to the first (maybe second) page of search engine results. Now, imagine your website is placed on the first page and that too on top of the first page because of the presence of SEM! This statement mentioned here itself is more than a reason for you to go ahead and opt for the assistance of SEM marketing tools!
- SEM for more ease yet high gain!
One fact that makes SEM the greatest of all tools is its ability to be optimized and customized! You are free to alter and customize your website’s Ad campaigns according to the audience (demography), locations, etc. as per the requirement of your business/ product/ service. Optimum results in accordance with your budget are what SEM can offer your business. SEM and the flexibility it can provide for implementing the right and perfect strategy that are aimed exclusively for the growth of your business is for sure to aid you in attaining more profit than any other online marketing tool.
- SEM for more conversion
Conversion of any sort, to begin with, a capital and extends till customers is what all marketers wish for! SEM is the best way for you to achieve a higher conversion of any sort as it will help you reach the digital conversion funnel through maintaining a steady increase in the amount of web traffic. Paid Ads, as we all know, are most commonly linked to landing pages that are focused on conversion which will in turn generate the much-intended web traffic for your website.