ASO is the process of optimizing mobile apps to rank higher in an app store's search results. The higher your app ranks in an app store's search results, the more visible it is to potential customers. That increased visibility tends to translate into more traffic to your app's page in the app store.
Lacks of mobile apps in each app stores vying to rank above one another, the amazing reality is that the majority of publishers are not investing in app store optimization. So here’s our gift to you: ASO is your secret weapon. Spend time every week improving your ASO, and you will meaningfully impact your app’s ranking and overall success..
Backed by an understanding of the data and science behind app store ranking algorithms and these top tips for App Store Optimization, you’re well on your way to a bullet-proof ASO strategy. With careful measurement and a little trial and error, you’ll soon catapult past your competitors in the app store top charts.