Is that HTTPS Good for SEO?

Back in August of last year Google officially announced that switching your website over to HTTPS will give you a minor ranking boost. If you’ve been doing some online searches (scoping out your competition, perhaps? Looking for a company to remodel your kitchen?), you’ve probably noticed both HTTP and HTTPS sites. What is the difference between the two, and is it important in terms of online marketing?

Get search engine rank benefits and increased user trust from installing SSL site-wide. Google recently announced that having an SSL Certificate is the easiest thing site owners can do to boost SEO ranking. … The Google search boost for using SSL applies to all sites, whether they have personal information or not.

HTTPS: Secure HyperText Transfer Protocol

HTTPS, or “secure http”, was developed to allow authorization and secured transactions. Exchanging confidential information needs to be secured in order to prevent unauthorized access, and https makes this happen. In many ways, https is identical to http because it follows the same basic protocols. The http or https client, such as a Web browser, establishes a connection to a server on a standard port. However, https offers an extra layer of security because it uses SSL to move data.

For all intents and purposes, HTTPS is HTTP, it’s just the secure version.

To get technical on you, the main difference is that it uses TCP Port 443 by default, so HTTP and HTTPS are two separate communications.

HTTPS works in conjunction with another protocol, Secure Sockets Layer (SSL), to transport data safely (which is really the key difference that Google cares about).

Remember, HTTP and HTTPS don’t care how the data gets to its destination. In contrast, SSL doesn’t care what the data looks like (like HTTP does).

That is why HTTPS really offers the best of both worlds: Caring about what the user sees visually, but also having an extra layer of security when moving data from point A to point B.

 

Continue Reading

The Best trends in Digital Marketing that startups need to know

 

tgi-fb14 (1)

Big data :

The Big data can be useful to startups in various ways. Big data is mostly used by the professionals to get a better understanding of their target audience Big data is no longer absolute to data analysts. The use of big data can furnish t he marketers and startups with a detailed understanding of their target market. Until recently, big data was used to record things like climate information and cell phone GPS signals. With technology advancements, the B2B marketing and sales teams are now using big data to assemble more detailed information to their target audience’s wants and needs. On a larger scale, big data can be used to understand demand and supply trends in your own industry. Data recorded over decades can be collected and analyzed as a whole to observe patterns and trends. Not only the big data helps in analyzing their marketing strategies but can also give them a more accurate evaluation of their success rate.

Chatbots :

A chatbot is a computer program which conducts a communication through  auditory or textual methods. Chatbots are a kind of automated service which is basically a chat based interface that customers can interact with. It is integrated with artificial intelligence (AI) that helps to operate within the predefined set of rules. In the last year there was a critical rise in the use of artificial intelligence in marketing through the arrival of chatbots.  Already we are seeing a growth of brands using chatbots to improve the turnaround time and the customer service they contribute in their social media channels. Some companies are now using the chatbots to increase their response time to address the questions and queries from eventual leads. The more interesting thing about the chatbot is that,it can replace the gated contents and forms to generate the leads. That’s because the chatbots can respond within five minutes from the time that an inquiry is send.

Continue Reading