Most of the clients who are new to the world of digital marketing would be having so many queries regarding how to increase their business via this medium.

There are so many divisions within that of digital marketing of which SEO optimization can be considered one of the most important factors.

Search Engine Optimization?

SEO stands for Search Engine Optimization, which is the practice of accelerating the probability of your content to be discovered on top of the search engine’s organic ‘search results’ i.e., to improve your website’s ranking in search engines. A properly optimized website helps to attract more customers and increase website traffic which in turn gives a better ranking of your websites on search engines. Thus, search engine optimization is extremely essential in digital marketing. As one of the top SEO companies in Kochi, we would like to introduce to you, the new trend of SEO marketing.

How does SEO affect a website’s reach?

It is the main aim of search engines to display the best and most relevant search results to their users. There are innumerable websites present in the digital arena and yours is just ONE among them. On top of this situation, there exists another crisis fact- 80% of people are not at all interested to look beyond the first few pages of search results. In such a field, competition is really high. So having your website displayed in the first few pages of search engines surely helps to increase your reach compared to your competitors.

As you can see, it is indeed very hard to survive this competitive spirit of the digital world. But with the right inputs of marketing strategies, your website is sure to reach great heights! Reach out to us, as an SEO company in Kerala, we can help you with various strategies to increase your website ranking.

Applying SEO strategies to your website helps you to increase your visibility!

SEO can help your content to get in front of the right people by optimizing your post by including relevant phrases and keywords. With the apt uses of keywords, the search engines would choose your website to get ranked higher.

Here is how you could increase lead generation using SEO:

• A responsive site for a sleek look on any device:

Make sure that your web design is responsive and renders well in devices of all varieties. Smartphones are preferred over desktops as they are handier so people nowadays are more inclined to search while they are in ‘move’, not only on desktops but on other devices too.

• Most often used keywords should be identified for content optimization:

Keywords and phrases that contain more probability to be included in the queries and questions posted in search engines should be identified. Make sure that these keywords are used in one or another place on your website’s content.

• Fresh contents posted consistently helps you to get better results:

It has been widely seen that the websites that post authentic content consistently are more viewed on the top of the search engine results! Hence, the more you will be posting, the more ranking you will be getting. So staying up to date with your content is necessary. Keep track of the ongoing trends to improve the quality of your content as most people tend to follow trends especially the ones that are prominent on social media. In this way, you will know what attracts which customer.

Make sure that the content you post is long and descriptive. Longer content helps to convey more information and customers always like to gain detailed information on what they are looking for. Brief and incomplete content tend to be less informative so it is important that your content must provide the right amount of information that your customers would find helpful. Also, ensure that the language used in your content is simple enough for everyone to understand, complicated or intricate content might not help customers. Sharing your content is as important as its quality, so it is necessary to make your content linkable.

At the same time, posting duplicate or plagiarized content can cause your website’s ranking to get pulled down. Make sure that your content is fresh and 100% original. So be VERY careful with the authenticity of the content that you post on your website.

• Your website’s speed matters:

It is the main aim of the search engines to provide the users with the best authentic data that they will get in the fastest time. Hence the speed of your webpage also matters.

Most people get annoyed if the website speed is low. So, they would prefer other websites over yours if you can’t provide enough speed for your website. Therefore, the speed of your website is really important for search engine optimization.

Search engines would only route and point out their users to an optimized site. Hence, either optimize your webpage to be faster than others or let the other fast pages take up the position on search engine results.

• Being active on social media platforms matters:

Almost everyone today is a part of one social media platform or the other so being active on social media can help you reach a wider audience. With the help of social media, you can keep your customers updated with your upcoming products so that they don’t lose interest. So being regular and active on social media actually matters in increasing the visibility of your website.

Optimizing your social media profiles increases your chances of visibility as the search engines tend to index your social media content. Hence, the more activities you could be on these social media platforms, the more likely it is that your website appears on the search engine results.

• Off-page optimization

This refers to the measures you can take outside of your website for its promotion. Backlinks are the most important factors regarding off-page optimization. If a website has many high-value backlinks it is likely to get a better ranking on search engines than those with fewer backlinks. So in order to increase the ranking of your website you have to make sure to provide quality backlinks.

You can also make use of other off-page optimization strategies like celebrity marketing, guest blogging, content marketing, brand mentions, etc. As a prominent SEO Company in Kerala, we can help you with these strategies in order to increase the ranking of your company’s brand.

• On-Page optimization

These refer to some of the factors that you can control on your web page itself. It includes high-quality content as mentioned earlier, optimizing headlines and headers, titles and meta descriptions, URL optimization, etc.

• SEM

SEM stands for Search Engine Marketing. If you want to elevate your brand awareness to the next level, grow your business rates through online marketing and also keep up with the current competition in digital marketing, here’s how SEM can help you. It is one of the most effective strategies used in digital marketing.

The main and most important aim of Search Engine Marketing is paid to advertise. Advertising includes online advertising especially on Google Ads or Bing Ads and paid search which includes  Pay Per Click(PPC) or Cost Per Click(CPC). Using these advertising strategies while keeping in mind your target audience will definitely help to promote your brand and sustain your competition in the business.

Reach out to us as we are a leading digital marketing company in Kerala and can make sure that your brand stands out!

• Be open to reviews and comments

Your target audience would find your brand accountable if your existing customers leave their reviews on their experience with your company. Positive feedback can surely help to increase your leads. Most people rely on customer reviews to make their choice and with the existing competition, positive feedback can help put your brand on top.  Hence, it is a must to support and urge customers to leave their reviews on your website.

Since everyone makes use of technology these days digital marketing has become a necessity and SEO is the soul of digital marketing. Now that you know a few factors of SEO utilization, we hope that it helps your website to get better! Make sure to evaluate and mandatory note the results after each SEO change that you have made. If it helps, you might apply it to your whole website and if not, remove it. We at TGI technologies, the best digital marketing agency in Kerala, happily look forward to helping you with any queries or doubts!